Hreflang for bilingual sites, without the headache
What hreflang does, why English and Spanish pages need it, and the three mistakes that quietly break it.
Read the noteNotes
Short, useful notes
Practical pieces on SEO, AI agents, migrations and running a website, written to be read in a coffee break.
What a host migration really involves, and how redirects save your rankings
Moving a website to a new host is more than copying files. Here's the checklist, and why the redirect map matters most.
Read the noteWhat a read-only site health check can and can't catch
A daily outside-in check can spot downtime, expiring certificates and broken pages. Here's what it misses, and why read-only is a feature.
Read the noteComing up: reading Search Console without panicking; three small AI agents that save time (a sales link to the templates, labelled as such); running a destination site with a news pipeline and event calendar.